Project Type: E-commerce product page
Client: Independent outerwear brand based in Canada
Objective: Drive sales of their best-selling winter item with UX-optimized design

Task:
Create a modern and responsive product page that works seamlessly across all devices, with a clean presentation of item details, sizes, and color options.

Solutions:

• Strong product photo on a light neutral background

• Prominent pricing and CTA ("Add to Cart")

• Simple size and color selector

• Trust-building messages like “Free Shipping on orders over $50”

Result:
New design led to a 22% increase in conversion rate and significantly improved bounce rates on mobile.