**Project Overview**  

InsightFlow is a SaaS platform that provides real-time analytics dashboards for B2B users. The client needed a complete redesign to improve usability, modernize the UI, and boost trial-to-paid conversions.

**My Role**  

- Led UI/UX redesign of the main dashboard and settings panel  

- Conducted competitor analysis and user behavior research  

- Delivered responsive Figma prototypes with developer-ready handoff

**Design Solutions**  

- Simplified data visualization with a clean, modular layout  

- Improved contrast and color coding for better data scanning  

- Added CTA zones and quick action buttons to boost user flow  

- Optimized for mobile and tablet views  

- Included optional dark mode toggle

**Outcome**  

? +23% increase in active users  

? –31% bounce rate  

✅ Successfully implemented by client dev team with positive feedback